Pricing Mistakes To Avoid When Listing Your Home For Sale
Pricing Mistakes To Avoid When Listing Your Home For Sale
Pricing your home can be a tricky science sometimes. There is a lot to consider such as the updates you've done, the neighborhood you live in, the size of your home and the location. What the value of your house looks like on paper might not always match the market value of your home. Ultimately the market is going to determine how much your home is worth. If you're thinking of selling your home in the near future, you should be aware of the common pricing mistakes you'll want to avoid if you want to sell your home successfully.
Pricing it too high from the start: Don't make the common mistake of starting the listing process with the mentality of "we can always lower the price later." Statistics show that homes priced correctly when they first hit the market sell closer to the asking price than homes that start out too high. It's also common for sellers to want to price their home slightly higher than what they want to get as a final sales price. The problem with this thinking is that the higher you start, the smaller the pool of interested buyers is going to be. Buyers willing to pay what you really want for your house might not even see it because it's just over their budget at the price you have it listed for, when in reality, they can absolutely afford the price you really want to get. Your home also might appear as "over-priced" when you first list it for sale. Would you rather have potential buyers think: "That home isn't worth that much, they're crazy!" and try to negotiate your price down or "Wow! I love this house, I have to get it before it's gone!"
Not basing your price on recently sold homes nearby: The best way to determine the value of your home is by looking at what the market is like in your surrounding area. Make sure you're looking at similar homes that have already sold and taking their sale price into consideration. Other factors you'll want to consider are how many days those homes were on the market, what their original list price was, as well as the location and condition they were in. You can adjust your price accordingly to prevent listing too high and missing out on potential buyers.
Using an odd list price: When it comes to determining the list price of your home, skip the creativity. There isn't a trick method of using odd numbers to catch people's attention. In fact, the best method is to always price your home in round numbers. If you're planning on listing your home around $300,000, you'll want to avoid listing it at $299,900 or $301,000. You will actually reach the most buyers when you list it at a round number because you will be reaching buyers at both ends. With the example price of $300,000, you will reach buyers looking up to that price as well as buyers whose search starts at that price. With buyers having home searches online that fit their specific criteria, you could easily end up decreasing your demand by listing at an odd price.
Refusing to negotiate: There should be some flexibility in your final sale price when you list your home for sale. If you are set on a specific number and won't budge when your listing isn't getting any action, it's not likely that your home is going to sell for the price you want. After all, the market ultimately determines the value of your home, not what you think your home should be worth. Talk with your Real Estate Agent about the current market and stay up to date on what is happening in your area. Consider setting up a pricing plan before listing your home for sale so that you have a strategy in place to adjust the price if needed. The longer your house sits on the market, the less desirable it's going to look to the buyers who are out there.
If you're thinking of putting your home up for sale and want to know the realistic market value, I'd be happy to put together a market analysis and chat with you in more detail. It's my goal to educate you and set you up for success so that you don't make any of these common pricing mistakes. When it comes time to decide on your initial list price, remember not to price it too high from the start, make sure you're looking at recently sold homes nearby, avoid using an odd list price, and understand that you will probably have to negotiate. By following these guidelines, you will position your home to attract the most buyers when you put the For Sale sign in the front yard!
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Pricing your home can be a tricky science sometimes. There is a lot to
"I tried to sell last year and I was unsuccessful so I decided to get some new opinions on what I should do. I interviwed two agents when I was getting ready to sell my home the second time. Angela and the other top person in the area. I was very impressed with both and both she and Angela came up with similar values for our home. The problem was that Angela's value was with me doing three projects and the other Realtor told me that I did not have to do anything. My wife and I were leaning on going with the other Realtor and Angela asked if she could come over and go over a few things with us.
She pulled out the comparable homes that we had picked together when she first met with us and she asked us to look at the pictures. All of the things that Angela was telling us we should do were done on those homes.
She then asked us to think about the signs that we have seen in the area that were his and the signs that we have seen in the area that were hers. Then she asked us one really good question. she said "Do you want to list with the agent that has his signs go up, quickly have a sold sign and then the sign disappears or list with the agent that seems to have the signs up forever. It seemed really logical but we had never thought about it that way. I had always thought about how many signs I saw for the other agent. It made sense that the other agent was not doing more business than, it's that her signs stayed up much longer.
We were convinced to list with Angela but we told him that we thought that our home would be able to sell without doing the things that Angela had suggested. she told us she would market our home like it was the best thing on the market. A month later our home had not sold. she told us we could do the things that she had suggested or drop the price to match the value.
Being a stubborn German, I did two of the things that Angela suggested but not the third. Three weeks later, Angela was talking to me about feedback. she told me that we were going to hurt ourselves unless we decided on one path or the other. Either finish the last project or drop the price before we were stale on the market.
I finished the last project, we went back on the market and sold three showings later. I tell my friends that it was just luck but I know different. Everything that Angela told us she was going to do, she did. Everything that Angela told us was going to happen when we first met with him happened. The price we would get for our home if we did the projects she said we needed to do, we got (once we did the project) she told us the truth and I am grateful that we listed with him and I would suggest that anyone selling a home interview him.