How To Create The Most Demand When Listing Your Home For Sale
How To Create The Most Demand When Listing Your Home For Sale
When your house is listed for sale, I’m guessing that your top two concerns are going to be that you want it to sell for the highest price and in the shortest amount of time possible. I’m also guessing you’ll want to know how to do this. So let me tell you…
In order to sell your home for the highest price possible and in the least amount of time (meaning less showings, less cleaning, less inconvenience to you), you’re going to need to create the most demand possible when it goes up for sale (with the help of a great Real Estate Agent of course). I have a 4 part plan that will help your home get the maximum exposure and create the most demand right away!
PART ONE: Focus on Selling a Lifestyle – You’re not just selling a home, you’re selling a lifestyle. This means you’ll want to think beyond square footage and room sizes and determine how to best highlight the features of your home that will show the lifestyle someone can expect to have if they live there.
Ask yourself questions such as what feature did you love most about your home when you bought it and which room do you spend the most time in. Share these answers with your Real Estate Agent so they can market a lifestyle, not just the house.
PART TWO: Stage to Sell – Staging your home for sale is crucial in attracting the most buyers and generating the most interest in your home when it’s for sale.
To get started, depersonalize and declutter first so potential buyers can more easily picture themselves living in the home rather than feeling like they’re in someone else’s home. Make sure to appeal to today’s buyers. Talk with your agent about what updates or small changes will make the biggest impact to attract what most buyers are looking for these days.
PART THREE: Have a Pricing Strategy - If you want to attract the most buyers as soon as that for sale sign goes up, it’s important to have a pricing strategy in place. Many sellers believe they should list their home slightly higher than what they hope it sells for but the problem is that doing this will only hurt your chance at attracting the most buyers (and driving up the sale price). The problem is that it will decrease the number of interested buyers right when you list, could increase the length of time your home sits on the market and ultimately decrease your final sale price (which means less money in your pocket).
What you feel your home is worth on paper might not necessarily match what the market is saying your home is worth. The current market and the buyers are going to determine the value of your home. Make sure you’re looking at market trends, other homes that have recently sold and be realistic.
PART FOUR – Do you want to learn all the details of my 4 part plan along with the 4th crucial piece to creating the most demand when listing your home for sale? Make sure you request my FREE guide – How to Create the Most Demand When Listing Your Home For Sale. Message me on Facebook or send me a text or email!
Located in the 11 county metro, The Trust Team is a leader in the Minnesota real estate market. The Trust Team was founded in 1978, yet represents the best of traditional market knowledge, cutting edge technology and top -notch customer service - all provided by 10 of the most experienced agents in the industry.
We combine the very latest in proprietary internet marketing, and make use of the most current and relevant real estate and social media platforms. We are considered leaders and innovators - always willing to try what is new, and use what is proven. Joe Niece, has more than 3000 past real estate clients, and is an information and renowned internet Guru. His wife Angela Niece and partners, Nikki Moeller, Matt Wolfe, Mike Finstad, Joe Jones, Cory Kingbay, Mary Ellen McGlone, and Stieg Strand have created a most unusual real estate team. 2015 was our best year ever with 498 satisfied clients which gave us the honor of being the #2 team in all of Minnesota. We want your business, promise your complete satisfaction and we are committed to your success !
When your house is listed for sale, I’m guessing that your top two c
"My home had failed to sell with my previous agent and I take the blame for that. I did not ask the correct questions and thought my home would sell quickly. I was so frustrated by the time that I had been on the market five months that I fired my first agent a month early. I was not going to make the same mistake again. My wife and I contacted five agents that had good reputations. The first one seemed good and she told us that our home was worth about what we told him we thought it was worth.
When the second agent came over, she seemed good also. I was excited with the price that the first agent had told us so I told the second agent that we thought our home was worth about 20,000 dollars more and we were shocked when she showed us that she could get that.
We told the third agent that we thought our home was worth 25,000 dollars more and amazing, she told us that she could get us that much for our home.
It was now obvious that the agents were telling us whatever we wanted to hear so we decided that we would see how far it would go. Every agent that we interviewed asked us what our home was worth and every agent told us close to the price we told them. We decided to try the reverse and we told the next two agents that our home was worth 50,000 and 100,000 less then the first agent told us and they showed us those numbers were correct. We were so frustrated that it was comical.
The on the 12th agent, we interviewed Angela. We were professionals by now and thought that we had heard everything. Angela was different. She did not tell us that our home was the best or things like that. She talked to us, asked about the home. Took notes as we showed him the home and she talked about all the things that she was going to do to market our home. It took him an hour to talk about marketing and she was pretty excited about quite a bit of it. Then she pulled out his laptop and had us sit on each side of him and she started doing a market analysis with us. She showed us exactly what she was doing, what criteria she was searching, to find similar homes etc.
As she was working on it, my wife started to tell him what she thought our home was worth and she stopped her in mid sentence and told her that she did not want to hear any numbers from us until she had told us his number. She used a phrase that my mother use to use and said that she did not want to sell his soul to the devil and be tempted to tell us what we wanted to hear vs what the truth might be. She said she would rather talk about his value vs our value if they were not the same. As she continued working with us and asking us about pictures from each of the homes that we looked at on his computer, she narrowed down our value and then told us that our home was worth about 325,000 dollars. Not to be thrown out of our game, I told him that I thought she was 50,000 dollar low and she asked what our home had that make it worth 50,000 more than the seven comparable homes that the three of us had picked together just 15 minutes earlier. I told him that our home was in better shape and she pulled up the pictures of the similar homes and said that she did not see a big difference between most of them and our home.
My wife then told him the range that other realtors had told us and she asked if we had the information that the other Realtors had left. We did and we showed him. She started showing us different foundation sizes, lot sizes, great rooms and other things that she said determined value on the homes, that the other Realtors that told us our home was worth 50-100k more, and it was obvious that she was not going to take the bait so we came clean and told him what we had been thru and that she was the 12th Realtor that we had interviewed.
We listed with Angela and she sold our home in 17 days. Angela was fun to work with and the entire time we worked with him it was smooth and she was easy to get a hold of if we had questions. I would recommend anyone that is buying or selling to work with Angela as she is willing to tell you the truth, spend time explaining what sells homes and what a home is worth and worked very hard.